Microsoft AB test and experiments

Microsoft Bing ab testing example

Bing : Increase the title line of ads.

Combine text from first line into title

Another example of an A/B test conducted by Microsoft is the experiment they conducted to optimize the search results page for their Bing search engine. In this experiment, Microsoft tested two versions of the search results page: one with a new layout that featured more images and less text, and another with the existing layout.To conduct the experiment, Microsoft randomly assigned users to either the control group (which saw the existing layout) or the treatment group (which saw the new layout). They then measured user engagement metrics such as click-through rate, time spent on page, and number of searches conducted. After collecting the data, Microsoft analyzed the results to determine whether the new layout improved user engagement compared to the existing layout.

Based on the results of the A/B test, Microsoft found that the new layout led to a significant increase in user engagement. Users in the treatment group had a higher click-through rate, spent more time on the search results page, and conducted more searches than users in the control group. As a result, Microsoft implemented the new layout for all users of Bing.

Query Suggestion Experiment: Microsoft conducted an A/B test on the query suggestion feature of Bing. The experiment tested two different algorithms to generate query suggestions for users. Microsoft randomly assigned users to either the control group (which saw the existing algorithm) or the treatment group (which saw the new algorithm). The results of the experiment showed that the new algorithm led to a significant increase in the number of queries submitted by users.

Image Search Experiment

Microsoft conducted an A/B test on the image search results page of Bing. The experiment tested two different layouts of the image search results page. Microsoft randomly assigned users to either the control group (which saw the existing layout) or the treatment group (which saw the new layout). The results of the experiment showed that the new layout led to a significant increase in the number of clicks on images and improved user engagement.

Microsoft Office ab testing example

Email Signature Experiment:

Microsoft conducted an A/B test on the email signature feature in Outlook. The experiment tested two different designs for email signatures. Microsoft randomly assigned users to either the control group (which saw the existing design) or the treatment group (which saw the new design). The results of the experiment showed that the new design led to a significant increase in user engagement with emails.

Task Management Experiment:

Microsoft conducted an A/B test on the task management feature in Outlook. The experiment tested two different layouts for the task management feature. Microsoft randomly assigned users to either the control group (which saw the existing layout) or the treatment group (which saw the new layout). The results of the experiment showed that the new layout led to a significant increase in user productivity and task completion.