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Non-Interference in A/B Testing
Non-interference refers to the principle that the actions of one group in an A/B test should not affect the results of the other group. In other words, the two groups should be completely independent of each other and not influence each other's behavior or outcomes.
| Impact on Web A/B Testing |
Impact on Mobile A/B Testing |
| Non-interference is crucial in web A/B testing because it ensures that the results of the test are accurate and reliable. If there is interference between the two groups, it can skew the results and make it difficult to determine which variation is truly better. |
Non-interference is equally important in mobile A/B testing. Mobile users are often more sensitive to changes in their environment, and any interference between the two groups can lead to inaccurate results. This can be especially problematic in mobile A/B testing, where the sample size is often smaller than in web testing. |
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