"Designing for Non-Compliance: Strategies for Accurate Results"

Design Experiment in Anticipation of Non-Compliance

Designing an experiment in anticipation of non-compliance involves considering the possibility that participants may not follow the intended protocol or treatment. This can be addressed by implementing strategies such as:

  • Providing clear instructions and explanations
  • Offering incentives or rewards for compliance
  • Monitoring and tracking participant behavior
  • Adjusting the experiment design to account for potential non-compliance

When it comes to A/B testing on web and mobile, anticipating non-compliance is crucial for obtaining accurate and reliable results. Non-compliance can occur when participants do not follow the intended path or do not complete the desired action. To address this, A/B testing should be designed with the following considerations:

Consideration Impact on A/B Testing
Clear and concise instructions Increases the likelihood of compliance and accurate results
Consistent user experience Reduces confusion and increases the likelihood of compliance
Monitoring and tracking user behavior Allows for identification of non-compliance and adjustment of the experiment design
Adjusting the experiment design Allows for accounting for potential non-compliance and obtaining accurate results

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