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| Assumption |
Impact on A/B Testing on Web |
Impact on A/B Testing on Mobile |
| Random Sampling |
Ensures that the test group and control group are representative of the overall population, leading to more accurate results. |
Same as web. |
| Statistical Significance |
Ensures that the results of the test are not due to chance, leading to more confidence in the results. |
Same as web. |
| Cookie Tracking |
Allows for tracking of user behavior across multiple sessions, leading to more accurate analysis of user behavior. |
May be impacted by limitations of mobile devices and apps, leading to less accurate tracking. |
| Device Compatibility |
Ensures that the test is compatible with all devices and browsers, leading to more accurate results. |
May be impacted by limitations of mobile devices and apps, leading to less accurate results. |
| Page Load Time |
Ensures that the test does not significantly impact page load time, leading to a better user experience. |
May be impacted by slower mobile internet speeds, leading to longer load times and a worse user experience. |
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