Experimentation - key to digital strategy
Jeff Bezos said "Our success at Amazon is a function of how many experiment we run every day"
To invent you have to do an experiment. A high tech business should be able to define hypothesis,
design expriment, run these experiments at scale and evaluate result. Even if experimentation is
indispensable for innovation, most businesses find it hard to implement experiments. It require
diversity of skill and task to enable effective experiment.
AB Experiment building block let business focus on defining hypothesis, validating result and
abstract the task for managing ab-test, modeling, what-if analysis, web and UX changes.